If before it was enough to have charisma and a cellphone with a camera, now the creator economy has become a serious case. We are entering the era of education for creators — with universities, hubs, mentors, and premium courses promising to turn likes into businesses.

In 2025, three movements made it clear that creating content is no longer just about "posting and praying":

• Kai Cenat launched the Streamer University, a free event with 1 million registrations in minutes.

• Sabrina Sato became a partner of Flint, focused on training professionals in the language of creators.

• The Community Creators Academy opened the world's largest content campus in São Paulo, with R$ 40 million invested in educational infrastructure.

All of this points in the same direction: the era of creator 2.0 has arrived.
It is the creator who masters the content, understands branding, thinks like a business, and now… studies like a CEO.

Streamer University: creative chaos with method

It all started as a joke in a live stream at the beginning of 2025. But when Kai Cenat, one of the planet's biggest streamers, officially announced the Streamer University, what seemed like a joke turned into a cultural movement — with over 1 million registrations in just a few hours, website down, and the whole world trying to secure a spot.

The proposal is as bold as it is simple: one weekend in a real university campus, where creators — large, medium, and beginners — will learn from the biggest names on the internet. MrBeast and Mark Rober were mentioned as "guest teachers" (not yet confirmed), and the project teaser, inspired by the Harry Potter universe, summarizes the spirit of it:

"Here, chaos is encouraged and content is king."

The Streamer University charges nothing. It is an immersive, free experience with everything included: housing, practical classes, collective production, and an atmosphere where every corner of the university becomes a set, collab, or potential viral content.

What Kai is building is more than a course — it is a rite of passage for the new generation of creators, where learning, internet culture, entertainment, and training blend in an unprecedented model of creative education.

More than that, the project highlights a repressed demand for guidance, community, and structure. Millions of creators want to grow, improve their content, understand the game — but still stumble upon the lack of access, mentorship, and real learning spaces.

The Streamer University emerges as a response to this gap, transforming hype into education, and entertainment into training. It is the school of the future, spoken in the language of creators and designed with the rhythm of the internet.

Flint: learning to speak creator with purpose

While Streamer University anchors itself in entertainment and the power of digital communities, Flint aims at another blind spot — but equally urgent — of the creator economy: the traditional professionals who need to become creators to remain relevant.

Founded by Christian Rôças (former CEO of Porta dos Fundos), in partnership with heavyweights like Fernanda Paiva, Thiago Gomes, and more recently Sabrina Sato (via Grupo Sato Rahal), Flint has a clear purpose: not to train influencers, but to empower specialists — such as doctors, dentists, teachers, lawyers, and architects — to master the language of creators and translate their technical authority into real influence.

The message is clear:

"Speaking like a creator is the new speaking English."

Those who learn expand their audience, their invitations, their projects.
Those who do not learn fade from the feed — and from the market.

Flint bets on an edutainment model, combining serious education with a dynamic and engaging format. Its courses have recognized certification (Pecege/USP) and cover everything from influence strategies, authority building, and digital presence to storytelling, multiplatform production, and personal brand management.

But the difference lies in the approach: the courses are surgical, designed to solve real pain points for professionals who know a lot — but do not know how to communicate that on social media. It is content for those who want to position themselves with purpose, without becoming a hostage to dances or algorithms.

Flint shows that the creator economy is not just for those born on the internet — it also belongs to those who decide to master the game with clarity, method, and awareness.

Community Creators Academy: the Harvard of the creator economy in Brazil

If Kai Cenat brought the hype and Flint the method, the Community Creators Academy arrived to define what true infrastructure in the creative economy is.

Born from the partnership between Ânima Educação, the largest education ecosystem in the country, and Agência Califórnia, a reference in content and marketing innovation, the initiative put R$ 40 million on the table to build, in São Paulo, the largest content campus in the world: 14,000 m² dedicated to producing, training, and accelerating creators and digital professionals.

Over 200 studios and sets ready for recording podcasts, videos, fashion, beauty, music, games, and much more. An environment designed with a clear goal: to train creators with a business vision and provide real experiences with the market.

The pedagogical proposal is as ambitious as it is practical:

• Mentorships with industry leaders

• Partnerships with brands like Ambev, Uber, Universal Music

• Connections with platforms like YouTube, Spotify, Kwai, Hotmart

• Integration with events like HSM+, Singularity, and Influence Summit

The courses are divided into specific tracks:

• Career+: for doctors, architects, dentists, and other specialists who want to transform technical reputation into digital authority.

• Creator+: for creators who already have an audience and want to monetize, scale, and start responsible businesses.

And more: selection through creative challenges, immersive video classes, scholarships, and limited classes — all of this makes the Community much more than a school. It is a figital hub that unites cutting-edge education, technology, production, and real business.

The Community shows that the future of content creation will not be improvised.
It will be formed. Structured. Accelerated.

The new profile of the creator 2.0: educated, strategic, and ready to grow

Behind Streamer University, Flint, and Community is a clear signal of transformation: we are witnessing the emergence of a new generation of creators — the Creator 2.0.

This profile is no longer satisfied with empty reach or improvised formulas. It understands that creating content is just the beginning. That growing demands structure. That influencing is a means, not the end.

The Creator 2.0:

• Studies. Seeks training, mentorships, and high-level courses.

• Plans. Understands branding, positioning, funnel, audience.

• Generates revenue. Creates products, closes deals, activates communities.

• Acts like a business — but has the soul of an artist.

This new wave of creators is more technical, more strategic, and better prepared. They are professionals who do not rely on luck or virality. They have processes, have goals, and build long-term careers.

But no matter how prepared this generation is, there is one obstacle that knowledge alone cannot solve: how to scale all of this with financial intelligence?

This is where the real challenge begins.

Does education solve? Yes. But only until the bill closes.

Courses costing R$ 5,000 per month. Professional equipment. Support team. Paid traffic. Branding, management, community.
The new generation of creators is more prepared than ever — but preparation does not pay bills.

The truth is that, even with incredible initiatives emerging, many creators find themselves stuck at the same point: lack of capital to transform knowledge into real growth.

You might have taken the right course, have the right content, have the right audience…
But if you don’t have the cash flow to invest, scale, and expand, you stop in the middle of the journey.

The market is full of ready creators — but stuck. Because no one talks about how to finance this new phase of their career.
And then comes the question that no one answers with likes:

What good is it to know everything about digital marketing if you can't fund a campaign?

What is still missing? Money in hand and autonomy in practice

This is where DUX comes in.

While schools, hubs, and courses provide knowledge, DUX delivers strategic capital — without bureaucracy, without ties, and with the face of the creator who already has results and wants to go further.

The anticipation of receivables allows creators to turn future values (from jobs, deals, platforms, or contracts) into immediate cash. This means:

• Investing now in traffic, team, equipment, or infrastructure

• Taking advantage of growth timing without depending on banks or credit cards

• Having autonomy to decide what to do with their own cash flow

It is the bridge between learning and action, between planning and execution.

Because it is of no use to train creators if they cannot sustain their own journey.
Education empowers. Capital liberates. DUX connects the two.

Creating is just the beginning. Growing requires structure

The creative economy is becoming a power.
Not just in numbers but in structure, seriousness, and professionalism.

With Streamer University, Flint, and Community Creators Academy, we see that the game has changed: a creator is no longer improvisation. It is training. It is strategy. It is business.

But to turn talent into traction, more than a diploma or networking is needed.
What is needed is money at the right time, in the right way — and with autonomy.

That’s what DUX delivers.

Because at the end of the day, the biggest differentiator of a creator is not just the content they post —
it is what they do with the opportunities that arise.

Want to turn content into real growth? Anticipate your receivables with DUX and invest in your creative evolution. Talk to us now.