In the early 19th century, New York became the definitive port for millions of immigrants seeking a better life. For many, the city was the living promise of freedom, opportunity, and reinvention. More than two centuries later, this vocation remains—now under a new vector: technology.

Today, New York is not just a financial symbol. It is the turning point between what the world was and what it is about to become. And from May 19 to 23, the city will again be the stage for a historic turning point, this time led not by steamships, but by codes, blockchains, and decentralized protocols.

DUX will be in New York to participate in the Solana Accelerate, a global event promoted by the Solana Foundation, which brings together key figures of the new digital infrastructure. Alongside developers, investors, political leaders, and technology platforms, DUX positions itself clearly: the creative economy needs to be at the center of the next internet.

But why New York? Why Solana? And what does DUX's presence in this scenario say about the future of Brazil in the new digital order?

That is what we will explore in this article.

What is the Accelerate and why does it matter?

In a moment of global redefinition about who controls, finances, and regulates the internet of the future, the Accelerate, promoted by the Solana Foundation, presents itself as more than just an event—it is a geopolitical and technological statement.

With over 3,000 confirmed participants, the gathering brings together:

• Developers and engineers building the next layers of digital infrastructure;

• Investment funds and VCs defining where the capital will flow;

• Startups and scale-ups that are already redesigning public services, financial systems, and cultural experiences;

• And, perhaps most importantly, public policy makers who will define the regulatory milestones of this new internet.

The Accelerate represents the convergence of technology, politics, and economics—a terrain that, until recently, was inhabited by industry giants. Now, it is also the territory where creators, collectives, and emerging brands can position themselves, connect, and influence the game.

For DUX, being in this space is anticipating movements, understanding international flows of capital and data, and ensuring that the Brazilian creative economy does not remain on the sidelines of the infrastructure being written today to dominate the next 30 years.

New York as a symbol of a new American positioning

The choice of New York as the host city of the Accelerate is not aesthetic—it is symbolic and strategic.

In early 2025, the President of the United States, Donald Trump, announced a historic shift in the country’s digital policy: the creation of a strategic reserve of digital currencies, highlighting SOL (the token of the Solana network) as a way to ensure digital sovereignty in a scenario of increasing dependence on private and foreign infrastructures.

This decision marks a clear break from the restrictive policies of the previous administration and puts the U.S. on a direct path to lead the new internet. More than investing in startups or regulating exchanges, the country is signaling that it wants to control the base layer of the global digital environment.

Trump's statement was direct: to make the U.S. the “world capital of emerging technologies”.
In practice, this translates to:

• Incentives for developers and decentralized platforms;

• Institutional support for the creation of public networks of data, identity, and payments;

• Recognition of cryptocurrencies as strategic assets and not just speculative.

New York, as the financial and cultural center of the country, resumes its historical role as a urban laboratory for global transformations. And the Accelerate fits as the moment of consolidation of this new directive: the U.S. does not want merely to participate in the digital revolution—they want to lead it.

For players like DUX, this reinforces the urgency of being part of this conversation. Not just watching from the outside, but actively participating in defining the new global standards.

The Solana Foundation as the infrastructure of the new internet

While technology giants still rely on centralized and fragile models, the Solana Foundation has been consistently building an alternative path: a faster, cheaper, and above all, fairer internet.

Founded in the United States, the Solana Foundation's mission is to ensure open and equitable access to digital infrastructure. This means:

• Low barriers to entry for developers;

• Fast transactions at minimal cost;

• High scalability without compromising security.

But it goes beyond technology. Solana is now one of the few networks capable of supporting cultural, social, and commercial applications at scale, with performance compatible with the real world’s needs.

Its ecosystem already hosts everything from financial protocols (DeFi) to streaming platforms, marketplaces, games, social networks, and digital identity systems.

And why does this matter for the creative economy?

Because the new infrastructure of the internet will not just be a new financial system — it will also be the new stage for content, community, and culture.

Platforms built on Solana already allow:

• Creators to receive directly, without intermediaries or abusive fees;

• Real ownership over content and data;

• Monetization based on reputation, recurrence, and participation.

Solana's presence at the technology forefront allows for thinking about a future where creators are not just users of the internet—they own parts of it.

DUX's presence at the center of the discussion

DUX is not going to New York just to watch the future unfold.
It is going to actively participate in its construction.

Represented by its CEO, Luiz Gonçalves Neto, and its CMO, João Pedro Novochadlo, DUX is present at the Accelerate with an intense agenda of strategic meetings with:

• International funds interested in creative infrastructure;

• Technology and digital identity platforms;

• Institutional representatives from the Solana Foundation and the U.S. government;

• Startups and creators who are already operating in the blockchain layer.

More than networking, DUX's participation is a clear positioning:

The Brazilian creative economy cannot be peripheral in the new digital order. It needs to be at the center.

This means advocating for:

• Brazilian creators to have access to the same infrastructure as their global peers;

• Collectives, agencies, and brands to have viable paths for monetization, governance, and autonomy;

• Brazil to assume a role as a cultural and technological protagonist, not just as a consumer or exporter of talent.

By participating in the Accelerate, DUX reinforces its role as a bridge between two worlds: culture and infrastructure. And shows that the creator who anticipates, structures, and connects no longer depends on luck or market timing.

They create their own path.

Why this matters for Brazil and for creators

Brazil is one of the largest creative powers in the world. There are over 20 million active creators, an ecosystem of collectives, agencies, independent producers, and native digital brands that generate billion reais per year—but still operates under a precarious, fragmented, and centralized infrastructure.

Meanwhile, in the international scene, new layers of technology are emerging that enable:

• Direct control over monetization and intellectual property;

• Building communities with self-governance;

• Access to capital and liquidity without intermediaries.

For Brazilian creators, this is not just a trend—it is a historic window of global repositioning.

Being connected to the new digital infrastructure means:

• Receiving earlier;

• Investing autonomously;

• Creating with freedom;

• Scaling without depending on platforms that change rules overnight.

DUX is in New York to ensure that this new future does not exclude those who create in the Global South.
And that Brazil, instead of watching another digital revolution from the outside, becomes one of the pillars of this new economy—with voice, capital, technology, and identity.

Follow in real-time

In 1825, New York welcomed vessels filled with dreamers in search of opportunities.
In 2025, it welcomes leaders of the new digital economy in search of something even more ambitious: the reinvention of the very global infrastructure.

DUX's presence at the Accelerate is a clear sign that the Brazilian creative economy will no longer accept the role of a bystander.
We are where decisions are made. Where flows are defined. Where the future begins.

And if you create, connect, or move culture— this is your place too.

During the Accelerate, DUX will share behind-the-scenes content, connections, and key insights from New York on its official channels.
There will be daily content about:

• Meetings with platforms, funds, and leaders of the ecosystem;

• Reflections on the directions of technology and the creative economy;

• Analyses of how Brazil can occupy a new place of global prominence.

This is a decisive moment for those who work with creation, technology, and culture.
And you can follow everything directly from the source.

Follow DUX on Instagram and LinkedIn to dive into this movement with us.